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The Story of ShadeyAttachments
How Our Story Began
As an engineer with a mind that’s permanently in overdrive, I’m always looking for creative solutions to everyday problems — much to the amusement of my better half, who has heard more than her fair share of my “brilliant ideas”. But while relaxing beside a pool in Tenerife, soaking up the sunshine and sipping a Piña Colada, one idea suddenly felt different.
Watching people struggle to see their mobile phone screens in bright sunlight, I started thinking about a simple, practical way to create shade for a phone without having to use your hand, a towel or anything else nearby. For once, there was no eye-roll. She liked it.
And that was the moment the idea for Shadey Attachments — a portable phone and tablet sun shade designed for holidays, beaches, pools and outdoor use — was born.
We knew we might just be onto something.
“Dos cervezas, por favor…”
And that’s where the idea for **Shadey Attachments** really began.Sitting at a pool bar on holiday, we started sketching ideas while watching other holidaymakers twist, turn, squint and contort themselves into all sorts of uncomfortable positions just to see their **phone screens in bright sunlight**.It was funny to watch — but it also highlighted a very real problem that almost everyone who uses a **mobile phone, tablet or e-reader outdoors** can relate to.
Why should relaxing in the sunshine mean struggling with screen glare?That simple observation became the inspiration behind Shadey: a practical, portable **phone and tablet sun shade** designed to make using your device outdoors easier, more comfortable and much more enjoyable.
Sometimes the best ideas really do start with a cold beer by the pool.
Bringing Shadey to Life
The rest, as they say, is history.
To turn the original Shadey Attachments idea into a professionally engineered product, we partnered with Simple Design Works, an experienced product design company who understood our vision from the very beginning. They quickly grasped what we wanted Shadey to achieve and helped transform the concept into the detailed technical drawings and product specifications needed for manufacturing. Our next challenge was finding the right manufacturing partner who could produce Shadey to a high standard while keeping the product affordable.
That search took us all the way to China, armed with a shortlist of potential manufacturers and plenty of questions. Along the way, we experienced everything from travelling on the Bullet Train and sampling chicken feet to witnessing some of the most spectacular Christmas lights we had ever seen!
More importantly, the trip allowed us to meet manufacturers face-to-face and see how they operated. We eventually partnered with a reputable manufacturer whose strong business ethics, product quality and genuine care for its employees matched the values behind the Shadey brand.
It was an unforgettable part of the Shadey journey — taking a simple idea for a practical mobile phone and tablet sun shade and turning it into a real product ready to be enjoyed by people around the world.
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All Systems Go
Despite the challenges and delays caused by the COVID-19 pandemic, Shadey is now moving from concept to reality.
With more than 30,000 components delivered and our Shadey products all now assembled, it was an incredibly proud moment after such a long journey from that original poolside idea.
We’ve come a long way — from sketches and prototypes to full-scale production — and we’re thrilled to bring Shadey Attachments to market.
Our goal is simple: to help people enjoy using their phones, tablets, Kindles and other electronic devices in bright sunshine in a more comfortable, practical and relaxing way.
Whether you’re reading by the pool, scrolling on the beach or catching up on your favourite content outdoors, Shadey is here to make screen time in the sun that little bit easier.